Time for the ‘Achi Biwi’ stereotype to retire!

Once upon a time in a land not so far away, whenever a girl would come of age she’d have to pass a series of tests before the village would deem her fit for marriage aka an Achi Biwi. Now these random tests wouldn’t take into account her intellect or overall personality; but instead assessed her domestic skills specifically those related to food. Can she feed her family by slaving in the kitchen all day? She’s a keeper folks!

Seems a bit far-fetched doesn’t it? Sadly, while many people have come to their senses, this still happens within our society. As soon as you hit an age where you’re done with your education, rishta aunties swoop in like vultures and try to get you married off as if their lives depended on it.

And what’s the main prerequisite for the entire shenanigan? You got it; Expert Level Cooking Skills!

“Beta khaana toh bana leti ho na?”

“Packet wala khaana khaana thori hota hai. Hum toh pooray din khud se masalay pees k family k liye khaana banatay hain.”

“Bazaar k masalay? Log kya kahaingay?”

“Packet walay masalay? How lazy!”

Sadly to this day, I’ve heard statements like these being thrown around by educated women. To whom I’d simply like to say that ‘hey, just because I don’t prefer to spend all day in the kitchen cooking doesn’t make me a failure. So let’s throw the achi biwi stereotype out of the window maybe?’

This ad by National Foods really hit home with this sentiment. We live in a day and age where we’ve got a lot of different options, which provide us with the utmost convenience. Recipe mixes especially have made things so much easier, by providing great tasting meals with 10% of the hassle. National Recipe Mixes offers convenience to all women by providing them with ease of preparation for amazing meals while giving the same consistent taste that makes every meal an unforgettable experience for the entire family.

By significantly cutting down on prep time, National Recipe Mixes gives women the time to do other things. Manage a career, spend time with your family and friends, or simply go out shopping! They get a chance to rediscover and reconnect with themselves more often.

So ladies, it’s about time we get rid of these archaic stereotypes. And needless to say, just because you make your own recipe for success you’re #NotaFailure!


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