United for Healthier Kids Movement

Remember the good old days when our evenings comprised of playing Hopscotch and cricket with our friends in the evenings, following by juice and snacks lovingly prepared by our moms? Those were the good old days!

Fast forward a decade. Look at the kids around you; either in your own house or in the neighbourhood. You rarely hear the sound of a doorbell asking you to return a cricket ball because kids these days are glued to their phones playing Pokemon Go, with a soft drink in hand and stuffing their faces with all sorts of junk food.

As time progresses, people opt for the easier more convenient options out there. Unfortunately because of this drastic change in habits, the nutritional and health conditions in Pakistan have reached an alarming level over the past decade. Currently, Pakistan has the third highest number of children suffering from stunted growth; 43.7% of the total children under the age of 5 suffer from it. 15.1% are wasted and 31.5% are found to be underweight. That’s alarming since this affects the lifestyle of these kids who’ll soon grow up to be an integral part of society.

Luckily, Nestlé Pakistan identified this problem and started United for Healthier Kids movement for bloggers from all over Pakistan. This brilliant movement aims to instil healthier habits in children.  It was launched at an event in Islamabad where various partners came together to pledge “behtar kal, aaj se” – a better future for Pakistan’s children. United for Healthier Kids is a behavior change movement for children aged 3-12 years, where partners such as Nestlé Pakistan, Ministry of Planning, Development and Reform, Lahore Grammar School, Jang Media Group, Geo Network, Service Sales Corporation, Silver Oaks School and Parwaan, among others. The United for Healthier Kids movement will work closely with its partner organizations to address three major behaviours:

– Move More Sit Less
– Choose to Drink Water
– Choose Nutritiously Varied Food Options

The bloggers meet up not only educated the people about healthy eating lifestyle choices but also opened a dialogue on how to help parents establish healthier eating, drinking, and lifestyle habits in children through game-changing education and fun ideas to inspire action and influence behaviour. The event wasn’t just all talk as it made sure every participant was active by having fun competitions like which team could finish all the water bottles on their tables by the end of the event, a very energetic Push Up Challenge…

…and a musical chairs competition, which yours truly won…

… and got cute goodies for!

So make the pledge today and spread the word. After all, it’s for the sake of the kids around you who will eventually grow up to be the backbone of this country!

If you’ve got any experience to share about how to eat healthy, comment below and let’s spread the word!


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