Say NO to Dowry!

In a country where we need to empower and educate women, the troublesome tradition of dowry just takes us a couple dozen steps backwards.

Soneri Bank’s #SonehraPakistan

This Independence Day, while many brands talked about working towards a better Pakistan or discussed the element of patriotism, Soneri Bank partnered with WWF for a “Sonehra Pakistan” The environmental drive took place on the 13th of August at Turtle Beach where the team from Soneri Bank made their efforts to preserve and restore the…

United for Healthier Kids Movement

United for Healthier Kids is a behaviour change movement by Nestle Pakistan for children aged 3-12 years, which aims to instil healthier habits in kids.

Weekly Photo Challenge: Pure

With a heart filled with wanderlust and head brimming with dreams, she gazed at the world wondering where to go next.

Bad Blood: The Taboo about Menstruation

“It’s THAT time of the month”, “The ‘reds’, “Aunt Flo is visiting”! We have a zillion code words for menstruation because it’s taboo to talk about it openly. Err WHY? Let’s stop the stigma and discuss menstrual health!

Dalda’s #MothersOfPakistan Campaign Strikes an Emotional Chord

For the past 20-something years of my life, I’ve found the brand Dalda synonymous with motherhood. It’s not because the tagline “Jahan Maamta, wahan Dalda” kind of says it all; but because each one of their TVCs and campaigns manages to hit the right nodes, leaving you warm and fuzzy inside. Just like a mother…