Book Review: The Other Half of Happiness

If you’re looking for a Muslim version of Bridget Jones’s diary with an overbearing mum who means well, lots of laugh out loud moments, Bollywood worthy drama, a filthy smoking habit, and an obsession with biscuits; give this book a read.

7 signs your Mum is your BFF

Since I know I can’t possibly be the only one with a super cool mother, here are 7 signs your mother is your BBF. #ProudtoBeMyMum

Sparkistan – A Hero’s Journey

In a time like this where people need someone to look up to, someone to inspire them, to keep holding on and to keep going forward, Atlas Battery has come up with the Sparkistan initiative!


When it comes to savage marketing, there’s a new boss in town! Here’s a brief recap of how the Careem ban went down.

#GoodMorningWorld from Pakistan!

This year to celebrate National Coffee Day, Nescafe’s audience took it upon themselves to share their coffee stories and pass a mug to spread the coffee love! #GoodMorningWorld

Say NO to Dowry!

In a country where we need to empower and educate women, the troublesome tradition of dowry just takes us a couple dozen steps backwards.

Soneri Bank’s #SonehraPakistan

This Independence Day, while many brands talked about working towards a better Pakistan or discussed the element of patriotism, Soneri Bank partnered with WWF for a “Sonehra Pakistan” The environmental drive took place on the 13th of August at Turtle Beach where the team from Soneri Bank made their efforts to preserve and restore the…